I've been a prolific and passionate brand packaging design longer than I care to admit! With international experience working for agencies in Australia, New Zealand, USA, China, Vietnam and now London, I am an organised and highly creative designer.

My skills and strengths lie in conceptualising & igniting the big (saleable) idea with a close eye on commercial realities and attention to detail.

I have a wealth of design experience in brands, across multiple categories, both large international FMCG and small independent start-ups, a passion for words (and good spelling!), common-sense thinking, through to innovative solutions for branded environments and identity design.

An agility to flex between projects and categories, I design across a wide range of disciplines, balanced with strong strategic insight and understanding.

With proficiency in Adobe Creative Suite as a hands-on professional, I thrive when working as part of a team, as a creative lead or just as happily independently. A hard-working, safe and reliable pair of hands.

When I'm not doing all that, you may possibly find me pouring over reels of cute dogs on Instagram or indulging my unhealthy obsession with all things George Micheal, pottering with plants, wandering around vintage markets, or plotting my next travel adventure.